Consumer applications segment is currently fastest growing segment in titanium market. While ten years ago this segment represented only 1-2% of total titanium.market, now it has grown to about 8-10% of the market. On average, growth of consumption of titanium for consumer applications was approximately double of the growth of titanium market in general.

Use   of   titanium   in   sport   was   the   oldest   and   so   far   the   largest   segment   of   use   of   titanium   in  consumer applications. The reason why titanium is popular in sport equipment is simple - it provides superior to every other metal ratio of weight to strength. Use of titanium in bicycles was the first major application of titanium in sport equipment and goes back to approximately 25-30 years ago. Major use is tubing for the frames; material used is Ti 3Al-2.5V (ASTM Grade 9). Other parts made from titanium alloys are brakes, cassettes, seat springs.

Use of titanium alloys for manufacturing golf clubs first started in the end of 80s -very beginning of 90s by Japanese golf manufacturers.